Silver iPhone 11 photo

190+ Top Steve Jobs Quotes on Life, Business, and the Beauty of Simplicity

Legendary innovator, Steven Paul Jobs, was born on February 24th, 1955 in San Francisco, California. From a young age, Jobs held a passion for technology and design, dropping out of Reed College in 1974 to pursue a video game designer role at Atari. Later in the year, Jobs reconnected with an old high school friend, Stephen Wozniak, discovering that Wozniak had designed his own computer logic board. Wozniak was working for Hewlett Packard Company at the time and when they denied his design, he and Jobs went into business together, designing the board in Jobs’ garage.

After much time, effort, and hustling to generate funding, the Apple I was created. In order to make the board marketable, Wozniak pushed even further to create the Apple II, which came with a fully functioning keyboard. With Jobs’ networking gaining them access to financing, publicity, and distribution, the Apple II hit the market in 1977 and was a success. Over the years they gathered a small team of developers that helped Apple make a quick entrance into Fortune 500’s list of companies by 1983. However, with Jobs’ push for the failed creation of MacIntosh computers, tension rose around him in the company, eventually leading to Jobs being fired.

With his newly gained freedom, Steve Jobs undertook two new firms: Next Inc. and Pixar. Over time, he turned Pixar into a major animation studio, scoring him billions of dollars and affording his team with various accolades such as the first full-length feature film to be entirely computer-animated (Toy Story, 1995). During Apple’s financial losses in 1996, a new chief executive was hired who then bought Jobs’ “NEXTSTEP” operating system and brought Jobs back on to lead the team. For the rest of his career, Steve Jobs grew in fame and fortune due to his versatile, original Apple products such as the iMac, iBook, iPod, iPhone, and iPod/iPhone Touch. In 2003, he was diagnosed with a rare form of pancreatic cancer that was eventually cured but led to a variety of health issues that killed him on October 5th, 2011.

Regarding as one of the most successful entrepreneurs due to his creation of many revolutionary technologies, Steve Jobs lefts behind a large legacy that continues to impact today’s most innovative minds. Discover some inspiring Steve Jobs quotes below that offer advice on business and insight on the beauty of simplicity.

Steve Jobs Quotes
This photo was created entirely by Matthew Yohe.

Steve Jobs Quotes on Passion, Hard Work, and Career Ambition

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking and don’t settle.”

“I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating.”

“Innovation distinguishes between a leader and a follower.”

“Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.”

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations.”

“I don’t care about being right. I care about success and doing the right thing.”

“I think all of us need to be on guard against arrogance which knocks at the door whenever you’re successful.”

“The secret of my success is that we have gone to exceptional lengths to hire the best people in the world. And when you’re in a field where the dynamic range is 25 to 1, boy, does it pay off.”

“Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.”

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

“Just get rid of the crappy stuff and focus on the good stuff.”

“It’s very easy to take credit for the thinking. The doing is more concrete. But somebody, it’s very easy to say “Oh, I thought of these three years ago”. But usually, when you dig a little deeper, you find that the people that really did it were also the people that really worked through the hard intellectual problems as well.”

“If you really look at the ones that ended up, you know, being “successful” in the eyes of society and the ones that didn’t, oftentimes, it’s the ones who were successful and loved what they did so they could persevere, you know, when it got really tough. And the ones that didn’t love it quit because they’re sane, right? Who would want to put up with this stuff if you don’t love it?”

“You’ve got to have an idea, or a problem or a wrong that you want to right that you’re passionate about, otherwise you’re not going to have the perseverance to stick it through. I think that’s half the battle right there.”

“The doers are the major thinkers. The people that really create the things that change this industry are both the thinker and doer in one person.”

“The really great person will keep on going and find the key, underlying principle of the problem, and come up with a beautiful elegant solution that works.”

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don’t blame them. It’s really tough and it consumes your life.”

“When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”

“We have wonderful arguments. […] If you want to hire great people and have them stay working for you, you have to let them make a lot of decisions and you have to, you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise, good people don’t stay.”

“When you’re doing something for yourself, or your best friend or family, you’re not going to cheese out. If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.”

“So it’s a lot of hard work and it’s a lot of worrying constantly and if you don’t love it, you’re going to fail. So you’ve got to love it and you’ve got to have passion and I think that’s the high-order bit.”

“People say you have to have a lot of passion for what you’re doing and it’s totally true. And the reason is because it’s so hard that if you don’t, any rational person would give up. It’s really hard. And you have to do it over a sustained period of time. So if you don’t love it, if you’re not having fun doing it, you don’t really love it, you’re going to give up.”

“I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.”

“Recruiting is hard. It’s just finding the needles in the haystack.”

“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.”

“I’m actually as proud of many of the things we haven’t done as the things we have done.”

“The doers are the major thinkers. The people that really create the things that change this industry are both the thinker and doer in one person.”

“Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you’re doing.”

“The people that have really made the contributions have been the thinkers and the doers.”

“The greatest people are self-managing – they don’t need to be managed. Once they know what to do, they’ll go figure out how to do it. What they need is a common vision. And that’s what leadership is: [h]aving a vision; being able to articulate that so the people around you can understand it; and getting a consensus on a common vision.”

“I think all of us need to be on guard against arrogance which knocks at the door whenever you’re successful.”

“People say you have to have a lot of passion for what you’re doing and it’s totally true. And the reason is because it’s so hard that if you don’t, any rational person would give up. It’s really hard. And you have to do it over a sustained period of time. So if you don’t love it, if you’re not having fun doing it, you don’t really love it, you’re going to give up.”

“Stay hungry, stay foolish.”

“And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

“There is no reason not to follow your heart.”

“I’ve read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And I know what he means because I worked really, really hard in my 20s too. Literally, you know, 7 days a week, a lot of hours every day. And it actually is a wonderful thing to do, because you can get a lot done. But you can’t do it forever, and you don’t want to do it forever, and you have to come up with ways of figuring out what the most important things are and working with other people even more.”

“I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love.”

“You can change it, you can influence it.”

“There was a constant flow of intellectual questioning about the truth of life. That was a time when every college student in this country read Be Here Now and Diet for a Small Planet – there were about ten books.”

“If you really look at the ones that ended up, you know, being “successful” in the eyes of society and the ones that didn’t, oftentimes, it’s the ones who were successful and loved what they did so they could persevere, you know, when it got really tough. And the ones that didn’t love it quit because they’re sane, right? Who would want to put up with this stuff if you don’t love it?”

“I’ve been rejected, but I was still in love.”

“So it’s a lot of hard work and it’s a lot of worrying constantly and if you don’t love it, you’re going to fail. So you’ve got to love it and you’ve got to have passion and I think that’s the high-order bit.”

“You get your wind back, remember the finish line, and keep going.”

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don’t blame them. It’s really tough and it consumes your life.”

“Most people don’t get those experiences because they never ask. I’ve never found anybody that didn’t want to help me if I asked them for help.”

“If you act like you can do something, then it will work.”

“I’ve never found anyone who’s said no or hung up the phone when I called-I just asked. And when people ask me, I try to be as responsive, to pay that debt of gratitude back.”

“You gotta act. And you’ve gotta be willing to fail, you gotta be ready to crash and burn, with people on the phone, with starting a company, with whatever. If you’re afraid of failing, you won’t get very far.”

“Most people never pick up the phone and call. Most people never ask. And that’s what separates sometimes the people that do things from the people that just dream about them.”

“If you are willing to work hard and ask lots of questions, you can learn business pretty fast.”

“I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on.”

“I have been trained to think in units of time that are measured in several years. With what I’ve chosen to do with my life, you know, even a small thing takes a few years. To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that’s how I think.”

“The smallest company in the world can look as large as the largest company on the web.”

“It’s hard to tell with these Internet startups if they’re really interested in building companies or if they’re just interested in the money. I can tell you, though: If they don’t really want to build a company, they won’t luck into it. That’s because it’s so hard that if you don’t have a passion, you’ll give up.”

“I want to see what people are like under pressure.”

“Everyone here has the sense that right now is one of those moments when we are influencing the future.”

“We attract a different kind of person – a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get a little over his head and make a little dent in the universe.”

“You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.”

“I think money is a wonderful thing because it enables you to do things, it enables you to invest in ideas that don’t have a short-term payback and things like that.”

“I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way no one else has before and finding a way to express that to other people who don’t have that insight.”

“What I do see is a small group of people who are artists and care more about their art than they do about almost anything else. It’s more important than finding a girlfriend, it’s more important… than cooking a meal, it’s more important than joining the Marines, it’s more important than whatever.”

“We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes.”

Steve Jobs Quotes About Apple and Technology

“Apple is a $30 billion company, yet we’ve got less than 30 major products. I don’t know if that’s ever been done before. Certainly, the great consumer electronics companies of the past had thousands of products. We tend to focus much more. People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”

“I am saddened, not by Microsoft’s success, I have no problem with their success, they’ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.”

“We try to focus and do very few things well. And focusing is hard because focusing doesn’t mean saying yes, it means saying no. So we decide not to do a lot of things so we can focus on a handful of things and do them well.”

“On how will the Web impact our society: We live in an information economy, but I don’t believe we live in an information society. People are thinking less than they used to. It’s primarily because of television. People are reading less and they’re certainly thinking less.”

“Obviously, one of the great challenges of an education is to teach us how to think. What we’re finding is that computers are actually going to affect the quality of thinking as more and more of our children have these tools available to them.”

“We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”

“When a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.”

“My job is to say when something sucks rather than sugarcoat it.”

“My job is not to be easy on people. My job is to make them better.”

“I’m a long-term kind of person.”

“We attract a different kind of person – a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get a little over his head and make a little dent in the universe.”

“The most important thing is a person. A person who incites and feeds your curiosity; and machines cannot do that in the same way that people can.”

“My dream is that every person in the world will have their own Apple computer. To do that, we’ve got to be a great marketing company.”

“We wanted to more richly experience why were we were alive, not just make a better life, and so people went in search of things. The great thing that came from that time was to realize that there was definitely more to life than the materialism of the late fifties and early sixties. We were going in search of something deeper.”

“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”

“My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.”

“Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.”

“It is in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.”

“The broader one’s understanding of the human experience, the better design we will have.”

“Being the richest man in the cemetery doesn’t matter to me… Going to bed at night saying we’ve done something wonderful. That’s what matters to me.”

“My self-identity does not revolve around being a businessman, though I recognize that is what I do. I think of myself more as a person who builds neat things. I like building neat things. I like making tools that are useful to people. I like working with very bright people. I like interacting in the world of ideas, though somehow those ideas have to be tied to some physical reality. One of the things I like the most is dropping a new idea on a bunch of incredibly smart and talented people and then letting them work it out themselves. I like all of that very, very much.”

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

“No, we don’t know where it will lead. We just know there’s something much bigger than any of us here.”

“I think this is the start of something really big. Sometimes that first step is the hardest one, and we’ve just taken it.”

“We used to dream about this stuff. Now we get to build it. It’s pretty great.”

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”

“Don’t get hung up on who owns the idea. Pick the best one, and let’s go.”

“We do no market research. We don’t hire consultants. We just want to make great products.”

“That’s why we started Apple, we said you know, we have absolutely nothing to lose. I was 20 years old at the time, Woz was 24-25, so we have nothing to lose. We have no families, no children, no houses. Woz had an old car. I had a Volkswagen van, I mean, all we were going to lose is our cars and the shirts off our back.”

“One of the keys to Apple is Apple’s an incredibly collaborative company. You know how many committees we have at Apple? Zero. We have no committees. We are organized like a start-up. One person’s in charge of iPhone OS software, one person’s in charge of Mac hardware, one person’s in charge of iPhone hardware engineering, another person’s in charge of worldwide marketing, another person’s in charge of operations. We are organized like a startup. We are the biggest startup on the planet.”

“I think this is the start of something really big. Sometimes that first step is the hardest one, and we’ve just taken it.”

“We have a major opportunity to influence where Apple is going. As every day passes, the work fifty people are doing here is going to send a giant ripple through the universe. I am really impressed with the quality of our ripple. I know I might be a little hard to get on with, but this is the most fun I’ve had in my life. I’m having a blast.”

“The Lisa people wanted to do something great. And the Mac people want to do something insanely great. The difference shows.”

“All we are is our ideas or people. That’s what keeps us going to work in the morning, to hang around these great bright people. I’ve always thought that recruiting is the heart and soul of what we do.”

“That was what we learned: was that us, too, we didn’t know much. We could build a little thing that could control a giant thing and that was an incredible lesson.”

“Even a great brand needs investment and caring if it’s going to retain its relevance and vitality and the Apple brand has clearly suffered from neglect in this area in the last few years, and we need to bring it back. The way to do that is not to talk about speed and fees, it’s not to talk about bits and mega-hertz, it’s not to talk about why we are better than Windows.”

“More important than building a product, we are in the process of architecting a company that will hopefully be much more incredible, the total will be much more incredible than the sum of its parts.”

“My dream is that every person in the world will have their own Apple computer. To do that, we’ve got to be a great marketing company.”

“I’ll tell you what our goal is: our goal is to make the best personal computers in the world and to make products we are proud to sell and recommend to our family and friends, and, we want to do that at the lowest price we can.”

“What I’m best at doing is finding a group of talented people and making things with them.”

“What I do all day, is meet with teams of people, and work on ideas, and solve problems, to make new products, to make new marketing programs, whatever it is.”

“We he had everything to gain. And we figured even if we crash and burn, and lose everything, the experience will have been worth ten times the cost.”

“We are very careful about what features we add because we can’t take them away.”

“People who know what they’re talking about don’t need PowerPoint.”

“Another priority was to make Apple more entrepreneurial and startup-like. So we immediately reorganized, drastically narrowed the product line, and changed compensation for senior managers so they get a lot of stock but no cash bonuses. The upshot is that the place feels more like a young company.”

“We were really working fourteen-to-eighteen-hour days, seven days a week. For like, two years, three years. That was our life. But we loved it, we were young, and we could do it.”

“What a circle of life. You know? Life is just always mysterious and surprising, and you never know what’s around the next corner.” –on being fired from Apple and called back 12 years later.

“So this is what we’ve chosen to do with our life. We could be sitting in a monastery somewhere in Japan. We could be out sailing. Some of the executive team could be playing golf. They could be running other companies. And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it. And we think it is.”

“In business, if I knew earlier what I know now, I’d have probably done some things a lot better than I did, but I also would’ve probably done some other things a lot worse. But so what? It’s more important to be engaged in the present.”

“I was lucky, I found what I loved to do early in life. Woz and I started Apple in my parents’ garage when I was 20.”

“At Apple, people are putting in 18-hour days.”

“I don’t think I’ve ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end.”

“Pixar has been a marathon, not a sprint. There are times when you run a marathon and you wonder, why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.”

“As you may know, I was basically fired from Apple when I was 30 and was invited to come back 12 years later so that was difficult when it happened but maybe the best thing that could ever happen to me. […] you just move on, life goes on and you learn from it.”

“Each year has been so robust with problems and successes and learning experiences and human experiences that a year is a lifetime at Apple.”

“There’s an old Wayne Gretzky quote that I love. I skate to where the puck is going to be, not where it has been. And we’ve always tried to do that at Apple. Since the very, very beginning.”

“I remember many late nights coming out of the Mac building when I would have the most incredibly powerful feelings about my life.”

“I’m a tool builder. That’s how I think of myself. I want to build really good tools that I know in my gut and my heart will be valuable. And then, whatever happens, is… you can’t really predict exactly what will happen, but you can feel the direction that we’re going. And that’s about as close as you can get. Then you just stand back and get out of the way, and these things take on a life of their own.”

Humans are tool builders. We create things to amplify ourselves. The computer will rank at the top – it’s the most awesome tool ever.

“What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.”

“Fortunately, my training has been in doing things that take a long time. You know? I was at Apple 10 years. I would have preferred to be there the rest of my life. So I’m a long-term kind of person.”

No, we don’t know where it will lead. We just know there’s something much bigger than any of us here.

“Ever since I’ve had cancer, I’ve been thinking about it more. And I find myself believing a bit more. I kind of – maybe it’s ’cause I want to believe in an afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on, but sometimes I think it’s just like an on-off switch. Click and you’re gone. And that’s why I don’t like putting on-off switches on Apple devices.”

“Most of the time, we’re taking things. Neither you nor I made the clothes we wear; we don’t make the food or grow the foods we eat; we use a language that was developed by other people; we use another society’s mathematics. Very rarely do we get a chance to put something back into that pool. I think we have that opportunity now.”

“When we create stuff, we do it because we listen to customers, get their inputs and also throw in what we’d like to see, too. We cook up new products. You never really know if people will love them as much as you do.”

“But the next thing is going to be computer as guide or agent. And what that means is that it’s going to do more in terms of anticipating what we want and doing it for us, noticing connections and patterns in what we do, asking us if this is some sort of generic thing we’d like to do regularly, so that we’re going to have, as an example, the concept of triggers.”

“We’re going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.”

“The point is that tools are always going to be used for certain things we don’t find personally pleasing. And it’s ultimately the wisdom of people, not the tools themselves, that is going to determine whether or not these things are used in positive, productive ways.”

“I do feel there is another way we have an effect on society besides our computers.”

Inspiring Quotes Said by Steve Jobs

“That’s been one of my mantras– focus and simplicity.”

“People judge you on your performance, so focus on the outcome. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking.”

“Remembering that you are going to die, is the best way I know to avoid the trap of thinking you have something to lose. You are already naked.”

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

“When you work with somebody that close and you go through experiences like the ones we went through, there’s a bond in life. Whatever hassles you have, there is a bond. And even though he may not be your best friend as time goes on, there’s still something that transcends even friendship, in a way.”

“There is a tremendous amount of craftsmanship between a great idea and a great product.”

“There’s lots of ways to be as a person. And some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. And you never meet the people, you never shake their hands, you never hear their story or tell yours, but somehow, in the act of making something with a great deal of care and love, something is transmitted there. And it’s a way of expressing to the rest of our species our deep appreciation. So we need to be true to who we are, and remember what’s really important to us.”

“Don’t let the noise of others’ opinions drown out your own inner voice.”

“My favorite things in life don’t cost any money.”

“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back.”

“I think money is a wonderful thing because it enables you to do things, it enables you to invest in ideas that don’t have a short-term payback and things like that.”

“Creativity is just connecting things.”

“Don’t take it all too seriously. If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away.”

“Quality is much better than quantity. One home run is much better than two doubles.”

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

“The greatest thing is when you do put your heart and soul into something over an extended period of time, and it is worth it.”

“Details matter, it’s worth waiting to get it right.”

“Things don’t have to change the world to be important.”

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life.”

“Design is not just what it looks like and feels like. Design is how it works.”

“Sometimes life hits you in the head with a brick. Don’t lose faith.”

“If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there’s room to hear more subtle things – that’s when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It’s a discipline; you have to practice it.”

“It’s painful when you have some people who are not the best people in the world and you have to get rid of them; but I found my job has sometimes exactly been that – to get rid of some people who didn’t measure up and I’ve always tried to do it in a humane way. But nonetheless, it has to be done and it is never fun.”

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

“Let’s go invent tomorrow rather than worrying about what happened yesterday.”

“You have to believe that the dots will somehow connect in your future.” 

“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

“That’s maybe the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it. I think that’s very important and however you learn that, once you learn it, you’ll want to change life and make it better, cause it’s kind of messed up, in a lot of ways. Once you learn that, you’ll never be the same again.”

“In the broadest context, the goal is to seek enlightenment – however you define it.”

“The most precious thing that we all have with us is time.”

“Once you discover one simple fact, and that is everything around you that you call life, was made up by people that were no smarter than you.”

“When you grow up, you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader.”

“One way to remember who you are is to remember who your heroes are.”

“Believing that the dots will connect down the road will give you the confidence to follow your heart.”

“The minute that you understand that you can poke life and actually something will pop out the other side, that you can change it, you can mold it.”

“You have to trust in something, your gut, destiny, life, karma, whatever.”

“When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘no’ for too many days in a row, I know I need to change something.”

“If today were the last of your life, would you do what you were going to do today?”

“I decided to drop out and trust that it would all work out okay.”

“If you want it, you can fly, you just have to trust you a lot.”

“The only thing you have in your life is time. If you invest that time in yourself to have great experiences that are going to enrich you, then you can’t possibly lose.”

“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know…”

“I think the things you most regret in life are things you didn’t do. What you really regret was never asking that girl to dance.”

“That was one of the things that came out most clearly from this whole experience [with cancer]. I realized that I love my life. I really do. I’ve got the greatest family in the world, and I’ve got my work. And that’s pretty much all I do. I don’t socialize much or go to conferences. I love my family, and I love running Apple, and I love Pixar. And I get to do that. I’m very lucky.”

“Life goes on and you learn from it.”

“If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. That’s the moment that an artist really decides who he or she is. If they keep on risking failure, they’re still artists.”

“Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe.”

“I think different religions are different doors to the same house. Sometimes I think the house exists, and sometimes I don’t. It’s the great mystery.”

But it’s a disservice to constantly put things in this radical new light – that it’s going to change everything. Things don’t have to change the world to be important.

“I can tell you this: I’ve been married for 8 years, and that’s had a really good influence on me. I’ve been very lucky, through random happenstance I just happened to sit next to this wonderful woman who became my wife. And it was a big deal. We have 3 kids, and it’s been a big deal. You see the world differently.”

“I believe life is an intelligent thing, that things aren’t random.”

“As you are growing and changing, the more the outside world tries to reinforce an image of you that it thinks you are, the harder it is to continue to be an artist, which is why a lot of times, artists have to go, “Bye. I have to go. I’m going crazy and I’m getting out of here.” And they go and hibernate somewhere. Maybe later they re-emerge a little differently.”

“Focusing is about saying no.”

“Human minds settle into fixed ways of looking at the world and that’s always been true and it’s probably always going to be true.”

“What are we, anyway? Most of what we think we are is just a collection of likes and dislikes, habits, patterns. At the core of what we are is our values, and what decisions and actions we make reflect those values.”

“Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.”

“Invest time in yourself to have great experiences that are going to enrich you.”

“If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there’s room to hear more subtle things – that’s when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before.”

Steve Jobs Narrates Famous Apple Advertisement: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify and vilify them. About the only thing you can’t do is ignore them because they change things. They push the human race forward. And while some may see them as crazy, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

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About the author
Katee is a lover of language and is in awe of the power it holds. Read more articles from Katee on Thought Catalog.

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