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Smile is a new Paramount Pictures film that has critics raving, calling it “terrifying” and “scary as hell.” In order to prepare for this horrifying film, a new face mapping SMILE lens is available on Snapchat and a branded effect is available on TikTok.
“My girlfriend and I were driving along a country road north of Kokomo, Ind. The road was lined with thick, tall bushes. As I drove along, my engine went dead and the radio shut off. I leaned down to fiddle with the radio and keys. Suddenly I realized that my girlfriend’s face was contorted in fear, and she was silent.”