The world would be a better place if artists, entrepreneurs, executives and creative types got better at explaining and selling what they do. More great stuff would break through in this attention economy we live in.
Especially if you work on anything remotely internet related. Because the amount of people making obscene, life-changing amounts of money doing what appears to be very little work is essentially infinite. Let me tell you, it doesn’t matter how well you’re doing, these people can make you feel like a chump.
“The worst thing in life that you can have is a job that you hate, that you have no energy in, that you’re not creative with and you’re not thinking of the future. To me, might as well be dead.” — Robert Greene
Work aversion is the the flipside of work addiction. They work together, in tandem.
What should you do?
Andrew Carnegie had a great piece of advice for young people (that pre-dates John F. Kennedy’s line by 60 years or so): “Instead of the question, ‘What must I do for my employer?’ substitute ‘What can I do?’”
“A boy can be two, three, four potential people, but a man is only one. He murders the others.”
LA has a handful of things that no other city in the world has. I won’t even call those things hidden gems–because they aren’t. They’re right there. You’re just missing them.
Sometimes you have to be dumb enough to be wrong. Really wrong. Because that’s ultimately how you turn out to be right.
If you’ve done your job, they’ll do theirs.