This Is The Strawberry Picture That Has The Entire Internet Freaking Out

Twitter / Akiyoshi Kitaoka
Twitter / Akiyoshi Kitaoka

Remember The Dress? Honestly, who could forget. Was it blue and black? Was it white and gold? Why do I still care? There are some things that mess with us so badly that they leave a scar long after they’re gone.

But while The Dress has been dead to people for quite a while now, the internet has found a new optical illusion to freak out about: this photograph of strawberries.

What’s so special about a horribly edited picture of a strawberry desert, you may ask? Well, the answer is simple: despite what your eyes may tell you, there is no red in this photo.

Yep, you read that right. All red pixels have been removed from the photo, but for some reason, the strawberries still look red. That’s because our brain is tricking us into seeing the fruit the way it remembers it looking, instead of the hues of blue, green and gray that are in the photograph.

People were understandably blown away.

The photo was created by Akiyoshi Kitaoka, a professor of psychology who just happens to love making optical illusions.

It’s no The Dress, but it does have me questioning a lot of things in life nonetheless. Thought Catalog Logo Mark

Callie is a writer, editor, and publisher at Thought Catalog. Her debut book, ‘The Words We Left Behind,’ is available for pre-order before its January 9, 2024 release.

Keep up with Callie on Instagram, Twitter and

More From Thought Catalog