The Price Of Media: Interruptive Vs. Non-Interruptive Advertising
Media is a unique commodity — it’s one of the few things we consume that we don’t pay for.
Media is a unique commodity — it’s one of the few things we consume that we don’t pay for.
What’s striking is how the same forces that are monopoly-inhibitors for the social platforms are also the cause of so many challenges in the media business.
This job is located at our headquarters in Williamsburg, Brooklyn. You will learn a ton about the media business, and work with a dynamic, lean team in a flexible environment.
What publishers need is obvious: a single, unified auction for their ads.
The way digital publishers make money now can be plotted on a spectrum, between product-driven and service-driven revenue. These are different types of businesses that produce different outcomes.
The recent struggles of online publishing are widely discussed. Despite many success stories and significant growth, the outlook in the media world seems to be doom and gloom, with plateauing audiences and scarce revenue.
VCs want companies that can grow 10x+ quickly, and they are willing to bet on many losers to find those winners. Do today’s media companies fit the bill?
This week, Medium announced Medium for Publishers, a publisher-in-a-box solution for small and medium-sized digital media companies.