Here’s Everything We Know (So Far) About Taylor Swift’s Orange Door Scavenger Hunt
Fans who stayed up extra late on Thursday night into Friday morning expecting some extra surprises tied to the debut of Taylor Swift’s latest album, “The Life of a Showgirl” may have been disappointed, but not for long.
The singer, who has partnered with Google in the past for promotions, had a custom experience waiting for fans who searched her name on October 4th, leading to an animation of scrambled letters that indicated a series of twelve international cities.
Shortly after, fans began discovering “orange doors” in five of the cities: Berlin, Barcelona, Paris, Milan, and London. Each door featured a QR code that fans could scan to access an exclusive YouTube short, that appears to be a series of AI-generated videos with hidden clues, including a series of letters.
One video features a wood bar with a checkbook on the counter, a nod to the lyrics of her song “Father Figure” from the album. Another is a garden full of different creatures, from a “Reputation”-esque serpent to a squirrel that could be a jab at fiancé Travis Kelce’s infamous tweet. Others show scenes from a luxurious home, a high-rise gym, and a penthouse with an overflowing tub and a knocked over trophy.
Fans have flocked to Reddit and other social media platforms to crowd source the puzzle’s solution, including hints of where doors may appear tomorrow in the remaining cities and at what time. The hidden letters in each video are believed to contain a single word each, but with words missing, and no confirmation on how the clues have now are meant to be ordered, we’ll just have to wait for the mystery to unravel.
Early fan theories hope the clues will lead to another album, some speculating a sister concept that could be called “The Death of a Showgirl”, while others think the fact that the twelve cities each host a film festival point to another theatrical experience, beyond the listening parties for the album’s debut.
Whatever the riddle leads to, we know fans will be hanging on Taylor’s every word until this scavenger hunt that evokes Lemony Snicket and Willy Wonka, comes to an end.
