HBO Max Has Finally Become Just Max — And Users Are Roasting the Platform
By 
Josh Lezmi
HBO Max is now just Max, but the transition has not been seamless for users, and the new brand name is, quite frankly, halfwitted (to put it mildly). Thus, users have taken to social media to express their frustrations.
HBO Max has officially launched its rebranded streaming platform — Max, which includes select Discovery+ content on top of its library of Warner Bros. Films, DC Universe movies, the Harry Potter franchise, and more. Yet, the launch didn’t go off without a hiccup or two, as users experienced login problems and various technical difficulties. Twitter quickly became a hub to complain about and chastise the platform’s sloppy transition (as well as the overall choice to rebrand to such nondescriptive nomenclature).
Some users refuse to accept the change
https://twitter.com/CortneyJohnelle/status/1661122731407036416
https://twitter.com/RohitaKadambi/status/1661074031511228417
If there’s work involved, I’m out
https://twitter.com/TomZohar/status/1661035500801785863
https://twitter.com/ForgeCarter/status/1661100830555009029
https://twitter.com/SopranosWorld/status/1661186223589715968
Tech problems right out of the gate
https://twitter.com/EljohnMacaranas/status/1660848072845295620
Imagine if other brands made such a foolish choice…
https://twitter.com/ericzhu105/status/1661128318328926212
Peacock got in on the joke
https://twitter.com/peacock/status/1660998551713792000
Dictionary.com took a page out of Peacock’s playbook
https://twitter.com/Dictionarycom/status/1661145006550274048
And so did the State of New York
https://twitter.com/NYGov/status/1661097005353951232
You can’t erase tangible evidence
https://twitter.com/disasterp1ants/status/1660868408190152706
Max still needs to let people know it’s HBO
https://twitter.com/JonathanLack/status/1661105952815284225
We’ll never forget you, HBO Max
https://twitter.com/nobodynoswift/status/1661156231472619523
While Max is now home to more streaming options, much of the Discovery+ content does not align with the content HBO has been celebrated for across decades. Thus, the combination doesn’t quite seem like a brand match. Not to mention, the name ‘Max’ is utterly senseless, and the need to download a new app is a hassle (that seems like it should have been avoidable). So, here’s to head honchos making decisions that annoy their primary demographic.
