Write with the same voice you talk in. You’ve spent your whole life learning how to communicate with that voice. Why change it when you communicate with text?
Deliver value with every sentence. Even on a tweet or Facebook status update. Deliver poetry and value with ever word. Else, be quiet.
Take what everyone thinks and explore the opposite. Don’t disagree just to disagree. But explore. Turn the world upside down. Guess what? There are people living in China. Plenty of times you’ll find value where nobody else did.