Break the laws of physics. There’s no time in text. Nothing has to go in order. Don’t make it nonsense. But don’t be beholden to the laws of physics. This post on my personal blog is an example.
Be honest. Tell people the stuff they all think but nobody ever says. Some people will be angry you let out the secret. But most people will be grateful. Otherwise, you aren’t delivering value. Be the little boy in The Emperor Wears No Clothes. If you can’t do this, don’t write.
Don’t hurt anyone. This goes against the above rule. But I never like to hurt people. And I don’t respect people who get pageviews by breaking this rule. Don’t be a bad guy. Was Buddha a Bad Father? — another one from my blog — addresses this.