OK, serious question: who is running all these famous brands’ Twitter accounts, and how can I get them to start tweeting for me?
I mean, we’ve all heard about Wendy’s and their fire tweets that make me feel a strange, conflicting mixture of bewilderment (because when the hell did Wendy’s get good?) and honest-to-god hero-worship. How could a fast food account be so much better than me at, well, everything? HOW?
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
— Carter Wilkerson (@carterjwm) April 6, 2017
But now there’s a new brand that’s tweeting its way to Wendy’s-level savagery: Netflix.
It all started when Hulu fired some shots at the rival streaming company with this tweet.
Streaming only on Hulu. Not on Netflix. Try your free trial today! https://t.co/zSLJeqPY6e pic.twitter.com/4Edc7TqoaQ
— Hulu (@hulu) April 14, 2017
Hulu may have thought it was clever, but they probably didn’t expect Netflix to have the perfect response.
Welcome to your tape https://t.co/juAMcd0jjU
— Netflix (@netflix) April 18, 2017
The tweet alluded to the hit Netflix Original 13 Reasons Why, which is just about everything people on the Internet can talk about these days.
Of course, Netflix’s tweet isn’t that original. Similar posts have popped up all over the Internet for weeks.
Mom: you're 17 years old! You don't need an Easter basket
Me: welcome to your tape pic.twitter.com/NL5neIIasd
— MEDICAL VIDEOS (@THEHEALTHVIDS) April 18, 2017
Some people were thrilled that Netflix picked up on the joke and executed it so beautifully.
LOL. A+ tweet.
— Visionary Music Group (@TeamVisionary) April 18, 2017
— Jenna Quigley (@JBomb11) April 18, 2017
— MASC 🇵🇾 (@emeaesece) April 18, 2017
Others were, well, not as impressed, considering the “welcome to your tape” reference has to do with a girl who committed suicide and wanted people to understand how their actions drove her to kill herself.
love that suicide note based humor 👌🏼
— lee ✊🏻🏳️🌈 (@rantingbisexual) April 18, 2017
Did Netflix go too far? Or should we take the joke as just that — a joke?
I guess we’ve got to ask ourselves: WWWD (what would Wendy’s do)? Well, we don’t even have to wonder, because even they had something to say about it.
@netflix trying to be savage like @Wendys but doing a terrible job at it.
— 𝕥𝕪𝕝𝕖𝕣 💀📷 (@thetylermorale) April 18, 2017
Well, it’s not often that you can say a fast food restaurant helped decide whether a Netflix tweet concerning a joke referencing suicide is tasteless or not. What a world we live in.