Adidas Proposes Competition To Create Genuine Originality
To garner key influencers and "tastemakers," Adidas proposed a challenge.
By Thought Catalog Sponsored Posts
In 2013, adidas began supporting a #unitealloriginals platform by combining existing styles/cultures/trends to create genuine originality; concepts never seen before.
Partnering with Talent House, adidas launched a competition in which the brand logo was worked into participant’s art while incorporating a core element of the adidas Originals: the logo, the three stripes, a particular trainer, etc. Beyond that, artistic freedom was theirs. Finalists received a financial bursary and publicity from Adidas to get their own creative projects off the ground.
To find out more about the competition and results, check it out here: #unitealloriginals 