Aesthetics of Hate: The Nazi Brand Guide

The lovely thing about hate is the way it inspires organization and unified purpose. Steven Heller presents the Nazi graphic standards manual. Or the Nazi brand guide.



Published in 1936, The Organizationsbuch der NSDAP (with subsequent annual editions), detailed all aspects of party bureaucracy, typeset tightly in German Blackletter. What interested me, however, were the over 70 full-page, full-color plates (on heavy paper) that provide examples of virtually every Nazi flag, insignia, patterns for official Nazi Party office signs, special armbands for the Reichsparteitag (Reichs Party Day), and Honor Badges. The book “over-explains the obvious” and leaves no Nazi Party organization question, regardless of how minute, unanswered. (Via)

More scans of the aesthetics of hate at Design Observatory. TC mark

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  • Mr. White

    Ok? That's it?

  • # SisterWolf

    If you read the comment thread at DO, someone gives the url for the entire book at a pdf file you can download. Then, you can impress your friends, like I did yesterday!

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