Phillip Morris: “My Life, My Death, My Choice”

Phillip Morris graced San Francisco with a new piece of colossal art (aka: a billboard) on Howard at Van Ness. The minimalist ad, created in conjunction with the West Hollywood, CA based creative agency the Billboard Liberation Front, simply states “My Life, My Death, My Choice.” According to Phillip Morris’ chief marketing officer,

This bold message of independence and demanding life and death on your terms fits with the current zeitgeist of anti-establishmentarianism and post-post-modern rage at the repressive state demanding a healthier you and your environment.

Word. Never knew the old geezers at Phillip Morris understood me so well. TC mark

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Trace the scars life has left you. It will remind you that at one point, you fought for something. You believed.

“You are the only person who gets to decide if you are happy or not—do not put your happiness into the hands of other people. Do not make it contingent on their acceptance of you or their feelings for you. At the end of the day, it doesn’t matter if someone dislikes you or if someone doesn’t want to be with you. All that matters is that you are happy with the person you are becoming. All that matters is that you like yourself, that you are proud of what you are putting out into the world. You are in charge of your joy, of your worth. You get to be your own validation. Please don’t ever forget that.” — Bianca Sparacino

Excerpted from The Strength In Our Scars by Bianca Sparacino.

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    […] This post was mentioned on Twitter by Sebastian Waters, John Martin. John Martin said: This genius bit of Phillip Morris propaganda warms my born in New Hampshire, Live Free or Die heart http://bit.ly/dhvGQp […]

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