I think there’s an insatiable national hunger for Empowerment Fantasies. The stock market crash disempowered people, made them feel their destinies were in the hands of mysterious market forces rather than their own. Then they watched all these Wall Street Lex Luthor types avoid punishment, and instead receive gigantic cash bailouts.
She’s all about the self-determined destiny. This comes from hanging out constantly with celebrities, the cultural lottery winners of the world, and asking them about their origins and beliefs. Sure, some of them say they were lucky in some way, but what Oprah really digs for is that little gold nugget of ego in everyone that says, “I did it my way, and I always knew I would!”