The Wow Item: If done right, at this point your readers should be at your mercy. Insert an item that simply looks cool no matter how unfaithful to the spirit of your list. (A mascot-jumping-off-of-a-trampoline-through-a-hoop-of-fire dunk.)
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When the zombie first appeared on film in the 1930s, audiences became hooked on what they saw. Often depicted with crazed, transfixed, and bloodshot eyes, an insatiable hunger for human flesh and above all, a reckless disregard for human life, these terrifying creatures were slow-moving pack travelers.