Latest Taste Articles
According to Nietzsche, the strong are those who discipline themselves, who train their instincts (another great move Nietzsche makes: we can train our instincts!). The strong work themselves over like a piece of art, like a sculpture, chipping away the poor instincts, strengthening the strong ones.
What I was doing was creating a horizontal species — not a genus of any one species of booze but a palate, a flavor profile, that runs across the different verticals. Music and film, of course, use this horizontal mood mapping: if you like this music, you’ll like this other music that’s dark, drone, and contemplative.