“Powerful people,” he writes, “impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.” I think of this law when I am about to tweet, when I am considering an email, when I am coming up with marketing materials. Less is almost always more.
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Conducting business in today’s global and economic environment requires a plan to support the mission, goal and objective of the organization through strategic development. These strategies are conceived with the collaboration of senior management and their staff in an effort to gain competitive advantages.