Build your author platform.
My good friend, Ryan Holiday wrote an excellent article recently, “Please don’t write any more books”. He’s correct also. Too many people now are writing books as “business cards”.
Because it’s hard to sit there and write a book. Really really hard. Someone should write a book how hard it is.
Q: What if I hate marketing? A: That’s ok. I hate marketing also.
Writing is boring. It’s unnatural. It’s basically sitting and staring at a screen and typing into a keyboard.
First there is the art. But now process is art also.
Louis L’Amour didn’t publish his first novel until he was 43 years old. Almost 20 years after he started writing on a daily basis.
Seriously, I said. Life is pretty hard. It’s a cruel joke and our job is to find the punchline.
If you keep doing things the way you’ve always been doing them, then your results will always be the same. You have to shake things up.
There are plenty of writers who have had the option of going down the more traditional path, only to opt for self-publishing. The internet leveled the playing field for writers across the board.