Jason Mickle is a fashion photographer and through him and an array of technologies (photoshop, lights, etc.) and people (makeup artists, assistants, etc.) he captures a portrait of Eric Lodwick. The photograph appears in a fashion magazine. From this removed standpoint Eric appears God-like, almost perfect.
While not all of these stories are ostensibly about the creative process, they nevertheless contain an important insight, anticipated by the ancients and borne out by the private lives of creative artists since the Renaissance: reaching for the sun is dangerous business.
In his 1988 book A Brief History of Time, Professor Stephen Hawking suggested he thought God had a role in the creation of the universe. In his twilight years, the physicist has gotten a little more candid about how he thinks this all got started.
The man ends with a rhetorical question, “So ladies, should your man smell like an old spice man?” while, bearing his ultimate manifestation, is straddling a motor cycle and holding the product in hand. If you listen closely, you’ll hear the engine running, implication being that after the fade out he’ll ride to some woman’s house and make Old Spice redolent love — though that would never happen.