People can have a hard time seeing that introversion and its particular set of behaviors is often conflated with coldness. This is a label especially reserved for a particular taxonomy of women. You don’t hear folks talking about cold men. They’ll call them the “silent type”, “stoic”, “mysterious.”
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Dove is telling you you don’t need to do anything to be beautiful, but it knows full well women must do something to themselves to feel good about themselves, and if they don’t need makeup then at least a moisturizing soap. All Dove needs to solidify this is to be recognized as an authority on beauty– real beauty, not fake, Photoshopped, eyeliner and pushup bras beauty.