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Even when you’re not working, you’re still working.

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Here are a few ways we can all use to better deal with them and thus create a better working relationship.

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You must be a news junkie.

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3. Engaging in current trends will help reputation management.

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A booming cottage business in “author services” tends to be fielding self-styled author publicists and marketers who don’t know how to mount an effective Twitter presence. A dead giveaway: They tweet as their companies, not as themselves.

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“Let’s not try to boil the ocean…it’s a low hanging fruit but there are so many moving parts. Maybe we should take this offline…” WHAT ARE YOU SAYING?

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Perhaps the only spectacle more intimidating than a group of PR girls at an important industry function is the same group, three hours later, at a club.

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One fun fact that all the political talking-heads like to harp on excessively is that young people have limited career options.

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The problem with a lot of marketing advice is that the examples they use are not exactly typical. It’s hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla. Not everyone is an American Apparel.

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When someone endorses me for Digital Marketing, I start a mental countdown for when someone might subsequently leave a review on my profile along the lines of “THIS GIRL IS A FRAUD. SHE CAN’T MARKET. DO NOT BELIEVE A WORD OF THIS.”