Latest Personal Branding Articles
It’s ever more important for you to realize that this exercise in branding is not a substitute for the work you need to do, but is rather a product and accelerator of it. If you take the time to be properly oriented in your personal brand you will be directed towards the work that you do.
Who are you really though? Do you love taking long car rides and to clear your thoughts and spending time with your Mom. Do you secretly stay in some nights watching entire seasons of your favorite pastime TV shows by yourself, enjoying every moment of it.
A friend of mine told me once that she likes to walk around with a Starbucks coffee in her hand because it gives off the “working girl” vibe. As ludicrous as I thought that statement was initially, I realized that a lot of people do the same and trendy coffee is just the tip of the iceberg.