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Doritos is a brand. Starbucks is a brand. Walmart is a brand. The computer you’re reading this on…that’s a brand. And you, I hope, are not. I hope you are a person.

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Branding is the lying that bridges reality and cost. Someone asked me “How does one build a personal brand?” Easy answer: Personal branding means you are a liar.

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Your brand is the actions you choose to take, the words you speak, and how others perceive you.

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Your followers are human beings and they like to know that you’re one too. Don’t be afraid to show off your vulnerabilities and laugh at yourself now and then.

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I ask only that you scale back a tiny bit on all of your many (hard-earned!) media projects to, if nothing else, spend more time getting sleep and seeing loved ones.

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Remember that every moment you should calibrate your every thought and feeling into a palatable and employable internet presence.

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Make a commitment. No list is going to replace this simple rule. Commit and everything will follow. Flail in the direction you want to head and you will slowly find yourself closer and closer to where you want to be.

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We’ve incorporated our “quirks” into our personal branding as best we can. Twitter bios read: “lover of English tea,” “surfer guy,” “leadership guru,” “waffle aficionado,” “fluent in sarcasm,” “future cat lady,” “obsessed with books,” “world traveler,” and on and on.

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52. There are many ways to #YOLO without calling it #YOLO.

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You should never have to ask people for things, beg them for it, because they should want to come to you. It should be something that they either need, or love, and they come to you because they believe it’s worth paying for.