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I’m speaking from experience here.

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Gerber had some issues selling their baby products in France. If you speak French, you can guess why. “Gerber” means “to vomit” in French.

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Therein, a Tweet from the ABC sitcom star reading “At the pier… just saw #DavidBeckham!” clears an entire beach of girls searching for the British soccer star David Beckham, freeing Ms. Vergara to go buy a Diet Pepsi, unencumbered by David Beckham fans who happen to read her Twitter feed and/or subscribe to the hashtag “#DavidBeckham.” Which is everyone. Or no one!