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If your company is undergoing a re-brand, these quick tips can help you have a smooth transition. If it’s yourself in need of an online facelift- consider the following to be the base-layer, foundational advice.

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So what?

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It’s comforting to think you’re carving a distinct identity for yourself; to believe that you’re a contrarian, and not following the masses.

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My ambivalent relationship to Facebook says more about the complicated nature of human relationships than it does about the platform that is meant to facilitate connection between people. The “like” and “block” functions are not the problem. Status updates and tags are not the issue.