For the final day of this year’s Pitchfork Music Festival, I ran about Union Park to try and catch most of the bands scheduled to perform. I treated it like a live sampler that record labels hand out, catching a couple songs here and there, only to dash off to another stage soon thereafter.
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…I’d be lying if I said I’m not intrigued by Tyler and the rest of Odd Future: there’s something exciting about their gleeful commitment to DIY ethos, their embrace of the macabre, and their rebellion against the materialistic status quo of mainstream hip-hop (“I created OF ‘cause I felt that we were more talented than 40-year-old rappers talking about Gucci,” Tyler raps on the lead-off track on his mixtape Bastard).
The most important idea proven by these groups is that if you have good ideas, talent that others believe in and the ability to put your name out in the world, you can succeed with little outside influence. You can be yourself and be successful.