No one should do this anymore. The making of, behind the scenes, and focus group videos were all terrible ideas that could only serve to actually hurt Newcastle’s brand. The primary purpose of beer ads is A) to remind you they exist and B) to introduce some aspirational feelies into your brain and give you a fantasy experience you want to live.
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It’s NBA playoff season, which means basketball fans around the world are obsessing inconsequentially about their teams. But as much as Lakers fans may grate at your soul or Knicks devotees may strike you as the most pathetic fans in the league, devoted in fandom in England and the rest of the soccer-watching world is on another level of intensity, as evidenced by this video of an Arsenal fan freaking out.