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A long overdue slap in the Facebook to the lie that “men don’t read”: We couldn’t ask for a better bookish role model than Mark Zuckerberg. The challenge for the publishing industry is to use Zuck’s “Year of Books” to build our male readership.

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As his Center for the Study of Men and Masculinities prepares to co-host a major international conference, Stony Brook University’s Michael Kimmel, a prolific author, talks about why it’s important for men’s studies to be seen as “a legitimate enterprise in universities.”