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As Waterstones announces a Children’s Book Prize shortlist of fine authors, most of them women, questions again surface around how the industry is handling a growing crisis in male readership.

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A long overdue slap in the Facebook to the lie that “men don’t read”: We couldn’t ask for a better bookish role model than Mark Zuckerberg. The challenge for the publishing industry is to use Zuck’s “Year of Books” to build our male readership.