McLuhan wasn’t at all thinking about Starburst when he was writing about how television and newspapers shape our consciouness. Still, his medium = message hypothesis has direct and potentially edifying applications to not only the internal structure of modern confectionaries, but to modern life as well.
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The world is folded in upon itself. As Marshal McLuhan noted ages ago, the electronic age ushers in the global village. And MyFreeCams.com is a global village. As night falls and I ready for bed, women in the Philippines are just rising. I see the early sun pouring through their windows; I hear roosters crowing; I see her eat her Philippine breakfast.