As a creator, you need to actively bake the marketing into your product.
If you don’t have an audience or email list who are used to buying from you, but think you’ll “go on some podcasts and throw out some tweets” and get that level of pre-orders, you’re delusional.
Writing is boring. It’s unnatural. It’s basically sitting and staring at a screen and typing into a keyboard.
Here’s an email one influencer tweeted in which she was offered $11,850 (along with a commission) for a single post.
People lie and say “ideas are a dime a dozen and execution is everything?” This is the biggest lie told in “business self help”. It divides the amateurs from the pros.
It’s the best marketing tool you could ever use to not just build your brand, but actually attract clients.
Q: What if I hate marketing? A: That’s ok. I hate marketing also.
There are way too many terrible business books out there. Most business books aren’t even books—they are business cards for the writers or ego trips for CEOs.
This is how fake news is created to get you to buy stuff.
There’s just something so fulfilling about being your own boss, creating your own schedule and marching to the beat of your own drum.