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If Amazon’s angels and Hachette’s helpers are coming in hot — if they sound snarky, belligerent, ugly, as they try to get you to take sides — one option is to strand the hostility. The worst thing a ranting person can hear back is nothing: you may want to provide them with just that.
At BookExpo America this week, the Hachette and Amazon installations are not quite visible to each other. It’s unlikely that the slings and arrows of retail estrangement will fly here. The banners of Simon & Schuster, Random House, and Harlequin are between the French and the Seattlites: a branding DMZ is in place.