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The first time, I’d done it by accident. Now I wanted to intentionally create the viral effect.

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No single creative success can be sustained. That’s why you can’t create solely for profit or praise. In the end, the thrill never lasts. If you want to be an artist, there has to be something more than fame that sustains you.

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“Oh my God, were they killed?” Sat in a packed cinema there was an eerie silence. The screen flickered with hollow credits as people came back to their senses.

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In the interests of full disclosure, I couldn’t do it. Can you??

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Lifting a car off a baby is good. Going back into a burning building over and over again to save people even though you are not a fireman is heaven.

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Before you start hemorrhaging blood from every orifice, Ebola’s initial symptoms are cunningly prosaic.

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…and some people didn’t contact me directly but just posted on tumblr or twitter “where can i get A Million Bears” without checking my blog or finding my contact info.

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Without a doubt, Family Feud takes the cake.

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Last Friday, Atomic Tom attempted to go viral by employing in a YouTube clip the ever-growing iPhone-as-instrument, subway performance, and Brooklyn hipster memes. And it worked. The clip has garnered 1.3 million views and their new single jumped to no. 86 on the iTunes single chart. Video after the jump.