Wear black: You don’t know why this is the uniform but it is, and this industry is largely about conformity so you better get black and lots of it. Perhaps you’re not sure how to infuse colour into your closet but nevertheless, you don’t want to rock the boat and you certainly don’t want to not fit in. The ultimate goal is to wear black but to smile a lot – you’ve got to be positive so don’t let your wardrobe get you down.
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Be it Black Friday, Freaky Friday, TGIF or Friday the 13th : the last day of the work week is ruled by anxiety. One of Twitter’s most popular trending topics, “Follow Friday” is supposed to be some kind of authentic recommendation of Twitter users one suggests to follow. I remember this kind of working in the earlier days of Twitter.