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A Short History of the Long Take

A Short History of the Long Take

Franklin Bruno

Musically, OK Go and Erykah Baduh have little in common; the artists’ core audiences, even less. But their recent, much-discussed videos are cut from the same cloth. As anyone with an open browser knows, OK Go’s “This Too Shall Pass” records an elaborate, Rube Goldberg-style chain reaction, which unfolds in an unbroken sequence over the song’s four-minute length. What keeps you watching isn’t so much the mechanism’s can-do engineering as the knowledge that a single untripped wire or errant bowling ball would require starting from scratch.