Event planners see them as interchangeable with other speakers, and they never command the fees or the audiences that they deserve. To break this cycle, today’s smartest entrepreneurs are leveraging the power of a book to differentiate themselves from other experts.
Most people write only with themselves in mind, and not with an audience in mind. And that is precisely the reason why no one cares about their writing.
It’s the best marketing tool you could ever use to not just build your brand, but actually attract clients.
I tried to be normal and I failed. Believe me, I wish I could succeed at being normal.
Push the boundaries of your fear. When you do, all of a sudden you find yourself doing things you only once imagined or dreamed about or wished you could do.
It’s one giant cycle. “Digital nomads” come to places like Thailand. They post selfies of cocktails and beaches and their suntans on social media sites and their blogs. They sell useless shit to each other and glorify their lifestyle to keep a constant stream of wealthy suckers coming to Thailand to buy their crap.
Entrepreneurship is f*cking hard. There’s no other way to put it.
You don’t have to feel tied down by the idea of somebody else’s profession. You don’t need to feel scared that things won’t work out. You can literally just decide what you want to do…and do it.
No matter where you are right now, you MUST start the process of rethinking what it means to do your “life’s work”
Whether it’s writing an article, building a piece of software, designing a new logo, or all the other millions of ways you can create things nowadays, be okay with having an ugly duckling phase. Understand how beneficial it is, and shift your mindset from worrying about it to leveraging it in the creation of something even better.