Event planners see them as interchangeable with other speakers, and they never command the fees or the audiences that they deserve. To break this cycle, today’s smartest entrepreneurs are leveraging the power of a book to differentiate themselves from other experts.
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It’s one giant cycle. “Digital nomads” come to places like Thailand. They post selfies of cocktails and beaches and their suntans on social media sites and their blogs. They sell useless shit to each other and glorify their lifestyle to keep a constant stream of wealthy suckers coming to Thailand to buy their crap.