A couple of decades after their inception — and three years after 2012’s fake book-review scandals — online consumer-written reviews are still a tricky topic. As a new investigation is launched in the UK and as new measures come into play at Amazon, author Jeremy Duns says that “fake reviews are still rife.”
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If Amazon’s angels and Hachette’s helpers are coming in hot — if they sound snarky, belligerent, ugly, as they try to get you to take sides — one option is to strand the hostility. The worst thing a ranting person can hear back is nothing: you may want to provide them with just that.