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You are sales. You are design. You are customer service. You write the marketing. All in service of fine craft for a customer. This is how you become a master at what you do.

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I know what it’s like to be a CEO. It’s not about having an idea. It’s not about execution. It’s not about motivating people. Those are the easy things.

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Yesterday I wandered across an article about 32 of the hottest Startup CEOs. It was all very captivating until around number 26 or 27, when I realized I hadn’t seen a single black face.

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Aim at providing what is scarce and you will always be in demand.

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I would also like to state that I painstakingly took the time to test out your coconut cupcake and cream cheese frosting boxed mix, and just have to wonder: is it ever inadequate? Like, ever? Because I must have had five and they all tasted like I went and had an orgasm in heaven.