Event planners see them as interchangeable with other speakers, and they never command the fees or the audiences that they deserve. To break this cycle, today’s smartest entrepreneurs are leveraging the power of a book to differentiate themselves from other experts.
When we focus on outcomes, activities that we normally love become chores. I love writing, but it stops being fun when I mechanically view it as a means to more pageviews, higher conversion rates, or increased social media shares. An outcome-focused mind is an impatient mind.