When we focus on outcomes, activities that we normally love become chores. I love writing, but it stops being fun when I mechanically view it as a means to more pageviews, higher conversion rates, or increased social media shares. An outcome-focused mind is an impatient mind.
If you fall in love with every single thing you create along that path, you’re setting yourself up for panic. If there’s so much in you that thought it was right with all those versions, you will feel challenged time and again. When in fact people aren’t challenging you.