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Documenting the Fall of Borders Through Its E-Mail Newsletters

Documenting the Fall of Borders Through Its E-Mail Newsletters

Avatar Liz Colville

The most forgotten of brick-and-mortar booksellers continues to try to get customers to buy it some more time as it verges on bankruptcy, and the ways in which is does so are becoming increasingly desperate. Being a subscriber to Borders’ e-mails, the only way to get a hold of its lucrative coupons, I’m privy to these attempts and all their overzealous subject lines, which seemed to culminate in a rather startling offer with this morning’s e-mail.