I am down on copycats and trend followers. I like podcasting too much and value my own sanity (and the sanity of other awesome people) too much to think that the world needs us to collectively waste time on other people’s self-indulgent personal brand building.
You know the type. Standing in the circle, but rolling eyes, or half-chuckling at whatever hilarious, yet profound thing you just said. And then, once they’ve had enough of that, hopefully they wander away, and don’t actively seek to leave a wake of destruction made of you and your self-worth.