Movies are a medium of passion. If there is no passion, there is no movie. This is what Hollywood thinks about a “true-to-the-zeitgeist intellectual tome documenting the depths of teenage confusion”: if there is no drama, we cannot sell it.
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All of this acclaim, however, doesn’t mean that Lynch can make an effective commercial, at least in the traditional sense. This video, posted on his Vimeo, is an advertisement for “David Lynch’s Signature Cup Coffee” – available in House Blend, Espresso, and Decaf French Roast.