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Diamonds cost a lot of money. Why? Because they’re rare, you might think! But you would be wrong. At least, you wouldn’t have the entire story.

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What once used to be about content and originality is now reduced to some meaningless algorithm dynamics and whoever has the time and the cash to trick this system wins the game.

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Enter — Arianna Dantone. An athlete and YouTuber who posted this tweet on October 6th exposing the promotion price, alongside the caption “this is why people sell out lmao WOW.“

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In fact, if I find that an annoying ad is unskippable, I find myself growing angry with both the company and the product.

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To the media and advertising and people who are still living thinking men need to live up to the masochistic versions that we have all but retired, I hope you wake up.

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Media is a unique commodity — it’s one of the few things we consume that we don’t pay for.

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While it may seem fun and silly as you stroll down the street, your sight glued to adverts like macaroni to a third grader’s art project, know that it’s effecting your brain in ways you never imagined.

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Don’t just talk about it, be about it.