Abercrombie & Fitch Learns Not To Screw With Jersey Shore

When Abercrombie & Fitch issued a press release offering money to The Situation and the rest of the cast of the Jersey Shore to stop wearing its clothing, they probably never imagined the joke would be on them.

After yesterday’s brouhaha, stock shares in the company fell nearly 9% and prompted a backlash from stars of the reality show. The Situation tweeted: “Looks like Abercrombie got themself into a Situation!” (Where does he come up with these zingers?) and Pauly D noted the company’s hypocrisy when he tweeted, “Hmmm if They Don’t Want Us To Wear Those Clothes Why Make GTL Shirts” Very Good Point, Pauly D! Why, oh why, would they do such a thing? Oh, for publicity.

MTV has released a statement calling it “a clever PR stunt” and Abercrombie & Fitch’s CEO Mike Jeffries has admitted, “We’re having a lot of fun with it.” Well, you know what they say! There’s no such thing as bad publicity….unless that publicity is causing your shares to plummet. In which case, maybe it is very bad publicity. Maybe the publicity is actually no good at all! Maybe the publicity will cause The Situation to get richer and Abercrombie & Fitch to get poorer and then we all lose, don’t you see?! Ashes to ashes, we all fall down. TC mark

image – Jersey Shore

Ryan O'Connell

I'm a brat.

Related

More From Thought Catalog

  • a.

    Don’t get me wrong, I love me some Ryan O’Conn, but what is this?!

    I don’t read TC for pop-news updates.

    • Guestropod

      neat

    • LR

      Oh shut up and have a sense of humor – this shit is hilarious. And what do you read TC for then? Sorry, no blog is “pure” anything.

      I like it when Ryan writes about something thats not him.

      • a.

        Wow, really? I never said I didn’t appreciate when Ryan covers other topics. If you actually read my post, you’d see that I do like his writing. My point was not that this wasn’t well-written or “pure”, it was about the lack of relevance to TC. This piece would’ve been much different if there was opinion or direction attached. Instead, it just felt like reporting.

      • Loserello

        Relevance?  I only read TC to pass time and get a good laugh.  Does TC have guidelines I don’t know about?

  • a.

    Don’t get me wrong, I love me some Ryan O’Conn, but what is this?!

    I don’t read TC for pop-news updates.

  • http://molokovellocet.tumblr.com -w-

    yeah Sitch, Abercrombie is just for 40+ gays. Don’t you know anything? 

  • http://music-is-worthless.blogspot.com Marcellis C.

    The stock share plummet was actually coincidental and had nothing to do with the recent press release. A&F has been doing poorly for a few years now.

    • Guest

      Actually, if you DID pay attention to the stock market, A&F has been doing much better than all of the other retailers, and they’re considered a standard now in this post-recession economy…

  • spinflux

    I continue to be amazed at what our society deems relavent and worthy of attention. 

  • spinflux

    I continue to be amazed at what our society deems relavent and worthy of attention. 

  • spinflux

    I continue to be amazed at what our society deems relavent and worthy of attention. 

blog comments powered by Disqus