Typically when a celebrity wears a designer’s clothing it’s seen as being mutually beneficial. It’s an exchange that’s as old as time— designers lend their clothing to an influential name so that their frocks can be photographed by the press, seen by millions of people, and hopefully bought up by their fans. It’s the best promotion someone can get!
In the case of Michael “The Situation” Sorrentino and clothing label Abercrombie & Fitch, however, the opposite is true. Releasing a hilarious press release last week, a spokesperson for A & F urged the Jersey Shore star to actually stop donning its clothing on episodes of the reality show, explaining that it causes “distress” to fans of the brand. They said:
We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”
Abercrombie & Fitch
Brand Senses Department
You know things are bad when clothes that are sold at a mall don’t want to be associated with you. They’re like, “Naw, dawg, Can you not? Try Anchor Blue.” Question to A & F though: If you don’t want someone like The Situation to wear your clothes, who do you want? Michelle Obama? Actually, you know what? I don’t care. As long as you keep on producing those homoerotic Quarterly’s, we’re good.