‘Reborn Rich’ Puts A Korean Reincarnation Twist On A ‘Succession’-Style Power Story

Trying to put this plot into words will make me sound crazy, at best, but trust me when I say Reborn Rich is one of the best pieces of television I have ever seen. The adventure centers around Yoon Hyun-woo, a trusted employee of the Soonyang Group, a prestigious family owned conglomerate.

In Korean, the word chaebol is used to describe both the company and the people who own it, and Hyun-woo learns first hand just how ruthless the business of family can be when his employers sacrifice him as a scapegoat in slush fund scheme, hiring hitmen to kidnap and murder him, only to realize he has been “retroactively” reborn, a sort of reverse reincarnation, and is now living as one of the grandchildren of the founder of Soonyang in the 1980s.

Hyun-woo must use his knowledge of company history to deceive the members of his new extended family. He manipulates the stock market, and even convinces his movie producer father to invest in Titanic, in the hopes of amassing a fortune large enough to take them all down, but in the process Hyun-woo realizes just how far he’s distanced himself from his original life and his biological family in the process of becoming a chaebol. As cutthroat as Succession, Reborn Rich contains a plot-twist in the end that will leave you reeling long after the credits roll.