Here’s its YouTube description:
One of the S.M.Entertainment’s major producers ‘Hitchhiker’ is presenting ‘Hitchhiker Project’
Known as worked on numerous SM artists’ songs: ‘BoA – Game’, ‘TVXQ! – I don’t know’, ‘Super Junior – A-Cha’, ‘Girls’ Generation – Show! Show! Show!’, ‘SHINee – Hitchhiking’, ‘f(x) – Danger’, ‘EXO – My Lady’
This time, Hitchhiker is releasing his own album ’11(ELEVEN)’ and will present/perform his music, picture, video and even performance through the character ‘Hitchhiker’, which reflects his own ego.
The song ’11(ELEVEN)’ is EDM genre song, with impressive and addictive ‘ABABA’ sound.
For the music video, Hitchhiker thoroughly worked on it – from the character design to the entire production of MV.
Please give lots of supports to Hitchhiker’s next move :)
SM의 대표 작곡가이자 히트메이커인 히치하이커(Hitchhiker)가
‘히치하이커 프로젝트’를 선보입니다.
보아 ‘Game’, 동방신기 ‘I don’t know’, 슈퍼주니어 ‘A-Cha’, 소녀시대 ‘Show! Show! Show!’, 샤이니 ‘히치하이킹(Hitchhiking)’, f(x) ‘피노키오(Danger)’, 엑소 ‘My Lady’ 등 SM 소속 아티스트들의 각종 히트곡에 참여한 히치하이커(Hitchhiker)가 자신만의 첫 싱글 ’11(ELEVEN)’을 통해 자아를 반영한 캐릭터를 통해 음악, 사진, 영상, 공연 등 다양한 활동을 선보일 예정입니다.
’11(ELEVEN)’은 일렉트로닉 댄스 음악(EDM) 장르의 곡으로, 깊고 풍부한 저음이 인상적이며 어린아이의 목소리를 스마트폰으로 녹음해 삽입한 독특하고 중독적인 ‘ABABA’ 사운드가 인상적입니다.
특히 이번 뮤직비디오는 히치하이커(Hitchhiker)가 캐릭터 디자인부터 뮤직비디오 제작까지 모든 작업을 진행한 그의 첫 작품인 만큼
많은 관심과 성원 부탁 드립니다. :)
Xeni Jardin said it was #seapunk and #ababa was nice enough to include the Hitchhiker origin story. I’d like to take the time to say that the origin story is actually a complete fabrication by SM. In fact, the subtitles are completely wrong, and the audio clips are usually accompanied by enhanced ambient sound, making it difficult to make out what people are saying. It adds an aura of officiality, but is actually completely (and intentionally mistranslated), and the “interviews” are often cut out mid-sentence. It’s light-hearted and looks like completely designed to further shroud Hitchhiker in its cloud of mystery.
So good going, SM. You’ve fooled the lot of us.