Just What The Hell Is This ‘Hitchhiker’ Music Video?

What the fuck is this music video? Are you entranced by it? I sure am. Mink sent me this after she saw it on Boing Boing.

Here’s its YouTube description:

One of the S.M.Entertainment’s major producers ‘Hitchhiker’ is presenting ‘Hitchhiker Project’

Known as worked on numerous SM artists’ songs: ‘BoA – Game’, ‘TVXQ! – I don’t know’, ‘Super Junior – A-Cha’, ‘Girls’ Generation – Show! Show! Show!’, ‘SHINee – Hitchhiking’, ‘f(x) – Danger’, ‘EXO – My Lady’

This time, Hitchhiker is releasing his own album ’11(ELEVEN)’ and will present/perform his music, picture, video and even performance through the character ‘Hitchhiker’, which reflects his own ego.

The song ’11(ELEVEN)’ is EDM genre song, with impressive and addictive ‘ABABA’ sound.

For the music video, Hitchhiker thoroughly worked on it – from the character design to the entire production of MV.

Please give lots of supports to Hitchhiker’s next move :)

SM์˜ ๋Œ€ํ‘œ ์ž‘๊ณก๊ฐ€์ด์ž ํžˆํŠธ๋ฉ”์ด์ปค์ธ ํžˆ์น˜ํ•˜์ด์ปค(Hitchhiker)๊ฐ€
‘ํžˆ์น˜ํ•˜์ด์ปค ํ”„๋กœ์ ํŠธ’๋ฅผ ์„ ๋ณด์ž…๋‹ˆ๋‹ค.

๋ณด์•„ โ€˜Gameโ€™, ๋™๋ฐฉ์‹ ๊ธฐ โ€˜I donโ€™t knowโ€™, ์Šˆํผ์ฃผ๋‹ˆ์–ด โ€˜A-Chaโ€™, ์†Œ๋…€์‹œ๋Œ€ โ€˜Show! Show! Show!โ€™, ์ƒค์ด๋‹ˆ โ€˜ํžˆ์น˜ํ•˜์ดํ‚น(Hitchhiking)โ€™, f(x) โ€˜ํ”ผ๋…ธํ‚ค์˜ค(Danger)โ€™, ์—‘์†Œ โ€˜My Ladyโ€™ ๋“ฑ SM ์†Œ์† ์•„ํ‹ฐ์ŠคํŠธ๋“ค์˜ ๊ฐ์ข… ํžˆํŠธ๊ณก์— ์ฐธ์—ฌํ•œ ํžˆ์น˜ํ•˜์ด์ปค(Hitchhiker)๊ฐ€ ์ž์‹ ๋งŒ์˜ ์ฒซ ์‹ฑ๊ธ€ ’11(ELEVEN)’์„ ํ†ตํ•ด ์ž์•„๋ฅผ ๋ฐ˜์˜ํ•œ ์บ๋ฆญํ„ฐ๋ฅผ ํ†ตํ•ด ์Œ์•…, ์‚ฌ์ง„, ์˜์ƒ, ๊ณต์—ฐ ๋“ฑ ๋‹ค์–‘ํ•œ ํ™œ๋™์„ ์„ ๋ณด์ผ ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.

’11(ELEVEN)’์€ ์ผ๋ ‰ํŠธ๋กœ๋‹‰ ๋Œ„์Šค ์Œ์•…(EDM) ์žฅ๋ฅด์˜ ๊ณก์œผ๋กœ, ๊นŠ๊ณ  ํ’๋ถ€ํ•œ ์ €์Œ์ด ์ธ์ƒ์ ์ด๋ฉฐ ์–ด๋ฆฐ์•„์ด์˜ ๋ชฉ์†Œ๋ฆฌ๋ฅผ ์Šค๋งˆํŠธํฐ์œผ๋กœ ๋…น์Œํ•ด ์‚ฝ์ž…ํ•œ ๋…ํŠนํ•˜๊ณ  ์ค‘๋…์ ์ธ ‘ABABA’ ์‚ฌ์šด๋“œ๊ฐ€ ์ธ์ƒ์ ์ž…๋‹ˆ๋‹ค.

ํŠนํžˆ ์ด๋ฒˆ ๋ฎค์ง๋น„๋””์˜ค๋Š” ํžˆ์น˜ํ•˜์ด์ปค(Hitchhiker)๊ฐ€ ์บ๋ฆญํ„ฐ ๋””์ž์ธ๋ถ€ํ„ฐ ๋ฎค์ง๋น„๋””์˜ค ์ œ์ž‘๊นŒ์ง€ ๋ชจ๋“  ์ž‘์—…์„ ์ง„ํ–‰ํ•œ ๊ทธ์˜ ์ฒซ ์ž‘ํ’ˆ์ธ ๋งŒํผ
๋งŽ์€ ๊ด€์‹ฌ๊ณผ ์„ฑ์› ๋ถ€ํƒ ๋“œ๋ฆฝ๋‹ˆ๋‹ค. :)

Xeni Jardin said it was #seapunk and #ababa was nice enough to include the Hitchhiker origin story. I’d like to take the time to say that the origin story is actually a complete fabrication by SM. In fact, the subtitles are completely wrong, and the audio clips are usually accompanied by enhanced ambient sound, making it difficult to make out what people are saying. It adds an aura of officiality, but is actually completely (and intentionally mistranslated), and the “interviews” are often cut out mid-sentence. It’s light-hearted and looks like completely designed to further shroud Hitchhiker in its cloud of mystery.

So good going, SM. You’ve fooled the lot of us. TC mark


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