8. WE’RE STATUS-OBSESSED AND SEEK ATTENTION
I’ve noticed that the way we Americans communicate is usually designed to create a lot of attention and hype. Again, I think this is a product of our consumer culture: the belief that something isn’t worthwhile or important unless it’s perceived to be the best (BEST EVER!!!) or unless it gets a lot of attention (see: every reality-television show ever made).
This is why Americans have a peculiar habit of thinking everything is “totally awesome,” and even the most mundane activities were “the best thing ever!” It’s the unconscious drive we share for importance and significance, this unmentioned belief, socially beaten into us since birth that if we’re not the best at something, then we don’t matter.
We’re status-obsessed. Our culture is built around achievement, production and being exceptional. Therefore comparing ourselves and attempting to out-do one another has infiltrated our social relationships as well. Who can slam the most beers first? Who can get reservations at the best restaurant? Who knows the promoter to the club? Who dated a girl on the cheerleading squad? Socializing becomes objectified and turned into a competition. And if you’re not winning, the implication is that you are not important and no one will like you.