Today’s world is a bit different than it used to be. Nowadays, it’s easy to make a name for your self (good or bad), and it’s easy to work for yourself. The question is, how does one go about doing that? Where do you start? How do you know when you’ve become searchable? What on earth is SEO, CTR, bounce rate, and all the other weird terms out there, and how do you use them in your benefit?
While I’m certainly no expert and can’t make you famous, there’s a few tips I’ve learned along the way that have made my Google search a bit more interesting everyday.
1. Find your name
I’m not gonna lie, my real name is really long. It’s fun to say about four times, but it’s not easy to memorize. If you have a name like mine, find a way to shorten it. If people can’t easily spell it, find a way to make it creative. Add a symbol, create a logo, anything to make your name catchy and easy to remember. Whatever you do, don’t create a new name. That’s misleading and sketchy.
2. Find your passion
What do you love? What do you want to bring to the world? People who get famous to get famous end up making the general public mad, so don’t be one of them. If you’re going to brand yourself, you’ve got to have some benefit to others that will keep people drawn to following you. Find what you can give back to the world and branch off of that. Whatever you choose, make sure it’s something you want to do for a long amount of time because once it’s on the internet, it’s there forever.
3. Find your style
If you’re going to build a website about yourself, you’ve got to know what look you’re going for. Research what other have people have done to draw inspiration, but don’t copy them. Be you.
4. Find your education
If you haven’t build a website before, you’re going to have to quickly learn. Find a quick coding class or a host site that creates beautiful graphics, unlike the ones that look cheesy. Learn how to market and learn how to use analytics for your site. You’ll want to know who’s visiting and how long they’re visiting in order to gain a better understanding of your audience.
5. Find your limits
Whatever you do, know how far you will take it. For example, when I write, I know what I’m not willing to write about because I know how it will taint my business. Whatever you choose to do, know what you’re willing and not willing to commit to. Know what will hurt your name and what will make your brand succeed.
6. Find your critics
I like to read the Facebook comments when my articles get published. I know this is a really bad idea, and most of the comments on there are complete nonsense, but sometimes, knowing what the general public thinks can be a good thing. If no one finds what you are doing an inspiration to them, you’ve probably got some work to do. At the same time, don’t think too hard about what people write because in reality, not everyone who comments or writes about you knows you and you can only control so much of the trolls online.
7. Find yourself on Google
You should always know what people are saying about you. I Google my name and searches similar to myself at least once a week. If I find that someone has written about me, I get into contact with them to say thanks. You should also know where you’re landing in searches. If you’ve created something unique to yourself, you should be at the top of the page or you’ve got some more reading on SEO to do!
8. Find a cause
A good self-branded person should have something their passionate about. Work with charities and work to make the world a better place. This should be done out of the goodness of your heart, not to make yourself look better. If you’re going to cause attention, bring some goodness to that attention.
9. Find legal help
If you’re generating any sort of income, find someone who knows about money. While you are going to have to learn a lot about general business stuff, finding legal help is also going to be important. You’re going to need someone who can look at your site and make sure everything you are doing is correct and that you are running your business correctly.
10. Find your connections
If you weren’t a good networker before, you’ll definitely have to be now. Learn how to connect with other people. What makes them happy? What makes them get up for work? Find out what people love about life and use that inspiration to help grow your own brand.
11. Find the art of the sale
If you never worked in retail or sales before, now is your time. If you can’t sell simple products, how can you expect to sell yourself? Working in retail is going to teach you more than you would have ever expected about connecting with others and showing them the benefits of about what they are going to purchase.
12. Find yourself
Branding yourself is about learning yourself. While it may take time, the process of working for yourself is an amazing process and an experience to be shared with others. Learn what you like and don’t like and use that to help others in the world. After all, we are all on earth for a purpose. What’s yours?