Fred Durst Is Now Directing Ads For E-Harmony

Flickr // shankbone
Flickr // shankbone

Starting in August Fred Durst will be helping out E-Harmony in “an attempt to reach a broader audience with a humorous spin that departs from the real-life success stories the matchmaking site generally features in its ads.”

A broader audience? I can’t remember the last time Fred Durst was relevant. Or humorous.

“People have a heavy enough life,” said Neil Clark Warren, eHarmony founder and CEO. “They just like to see something that makes them laugh a little bit.” He said his presence in the ads help maintain the brand’s credibility.

“Maintain the brand’s credibility.” Haha oh. Okay then. Thought Catalog Logo Mark

Former senior staff writer and producer at Thought Catalog.

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