Starting in August Fred Durst will be helping out E-Harmony in “an attempt to reach a broader audience with a humorous spin that departs from the real-life success stories the matchmaking site generally features in its ads.”

A broader audience? I can’t remember the last time Fred Durst was relevant. Or humorous.

“People have a heavy enough life,” said Neil Clark Warren, eHarmony founder and CEO. “They just like to see something that makes them laugh a little bit.” He said his presence in the ads help maintain the brand’s credibility.

“Maintain the brand’s credibility.” Haha oh. Okay then.